气候生态品牌创建示范活动的开展旨在提高公众对气候资源价值的认识，促进气候资源合理保护利用，是推动气候资源的科学评估以及生态文明建设和经济社会发展的战略规划和重要实践的统一。自2016年以来，气候生态品牌创建示范活动先后经历了前期探索、复盘总结、规范管理、快速推进、宣传推介、经验总结和效益评估几个发展阶段。截至2023年，全国累计543个县（区、市）或区域获评气候生态品牌。基于案例分析发现，早期的创建地区充分利用品牌效应在生态保护、旅游繁荣和文化传播等领域取得了创新发展。作为气候生态产品价值实现的重要实践活动之一，气候生态品牌创建示范活动凭借以下经验做法不断发挥其增益作用：一是以科学客观的评价体系为基础，二是以地方政府的高度重视为前提，三是以品牌与产业的深度融合为根本，四是以多措并举宣传推广为关键。这些经验做法不仅提升了地区的经济增速和城市知名度，在助力生态环境改善的同时也为可持续发展提供了气候解决方案。
The establishment and demonstration activities of Climate Ecological Brands aim to enhance public awareness of the value of climate resources，promote the rational protection and utilization and the scientific assessment of these resources. It represents a strategic planning and significant practice that unifies the construction of ecological civilization with the economic and social development. Since 2016，the activities have gone through several stages of development，including initial exploration，review and summary，standardized management，rapid advancement，publicity and promotion，experience summarization，and benefit assessment. By 2023，a total of 543 counties（districts，cities）or regions across the country have received this honor. Based on case studies，it has been found that regions established early on have fully utilized the Climate Ecological Brands effects to achieve innovative development，including ecological protection，tourism prosperity，and cultural communication. The main experiences highlighted in the practice of these activities include the use of a scientific and objective evaluation system，strong local government commitment，multi-faceted promotion，and the deep integration of Climate Ecological Brands with the development of local industries. These approaches have not only accelerated regional economic growth and enhanced urban reputation but have also improved the ecological environment，contributing to sustainable development.
