解决气候变化问题,需要全球公众的参与。气候传播对于促进公众形成对气候变化问题的认知,进而采取气候友好行动的推动作用不可或缺。本文简要回顾全球气候传播发展历程,运用传播理论的分析模型对中国多样的行为主体开展气候传播活动的历史和现状进行分析,并针对我国气候传播策略的制定提出务实建议。
Tackling the climate change problem requires the participation ofthe public at large across the globe. In order to raise public awareness on climate change issues and to encourage the public to take climate-friendly actions,Climate Change Communication is key. This article briefly reviews the development of global climate communications,analyzes the climate communication activities carried out by various actors in China by using a communication theory analysis model,and finally puts forwards suggestions for the formulation of climate communication strategies in China.