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热词推荐: 能源基础设施

中国文化“走出去”面临的挑战与应对策略

文章摘要

“一带一路”倡议以经济合作为基础,以人文交流为支撑,为中国文化“走出去”提供了良好机遇,开辟了重要途径。但是,“一带一路”建设中的中国文化“走出去”不可能一帆风顺,必然面临各种风险、挑战。“一带一路”建设中,中国文化“走出去”将会面临西方国家强势文化的排斥与竞争、与沿线国家互信根基不牢和文化基础设施不兼容等外在方面的挑战,还存在着文化“走出去”管理机制不够健全、文化产业影响力不够充足、文化产品输出手段方式不够丰富等内在方面的挑战。“一带一路”建设必须加大中国文化“走出去”的步伐。为此,我们要正视所面临的各种内外挑战与风险,通过尽快健全文化“走出去”机制、扭转“文化贸易逆差”局面、改进文化产品输出模式、加大对外文化交流人才培养力度等具体举措,统筹规划,多管齐下,积极施策应对,提高中国文化的吸引力和国际影响力。在促进中国文化繁盛崛起和自信自强的同时,加强与世界各国的认知认同,促进世界文化的繁荣和发展。

Abstract

Based on economic cooperation and supported by humanities exchanges,“the Belt and Road” initiative has provided Chinese culture with favorable opportunities and important approaches for “going out”.However,when promoting “the Belt and Road”,Chinese culture “going out” is unlikely to be smooth.It is bound to face the interference and obstruction of various domestic and foreign factors and forces,and will inevitably face risks and challenges.In advancing “the Belt and Road” initiative,Chinese culture “going global” will face some external challenges like the exclusion and competition from the strong cultures of Western countries,being distrust by related countries,and incompatibility of cultural infrastructure.Also,there are challenges inherent from the imperfect cultural management system for the “going out”,the cultural industry influence of low enough,and the absence cultural products export means.Operators must accelerate the pace of Chinese culture“going global”.To this end,we shall respond to challenges and risks,improving the culture “going out” mechanism as soon as possible,reverse the “cultural trade deficit”,improve the output mode of cultural products,and increase personnel training foreign cultural exchange.To enhance the attractiveness and international influence of Chinese culture,we should enforce overall planning,multi-pronged approach and active responding.While promoting the prosperity and self-improvement of Chinese culture,we must also strengthen the recognition with the countries of the world and promote the prosperity and advancement of world culture.

作者简介
苏娟:张丽,北京市社会科学院外国问题研究所副研究员,主要研究方向为世界经济与国际政治。
张丽: