本报告重点关注中国民众的国际形象传播问题,通过辨析国家形象与国民形象的概念界定与相互关系,分析在民意调查、媒体报道、影视文学作品和人际传播中的中国国民形象,探讨当前中国民众国际形象塑造与传播中存在的主要问题,并提出相应的对策建议。
This report focuses on the international image of the Chinese people.Through the analysis of the concept definition and mutual relationship between the national image and the citizens' image,this paper analyzes the international image of the Chinese people in the public opinion surveys,media reports,film,TV and literary works,as well as interpersonal communication.On this basis,this paper explores the main problems existing in the shaping and communication of the international image of the Chinese people,and proposes corresponding countermeasures.
Keywords: | ChinaNational ImageCitizens's Image |