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热词推荐: 能源基础设施

中国在推动全球化进程中的国际形象

文章摘要

全球化已然是触手可及的现实,正展现出其无远弗届的力量。身处新时代的中国,正以全新的姿态参与其中,并日益扮演更为重要的角色,在各种规则制定和竞争博弈中实现了话语权的移转,努力践行着“构建人类命运共同体”的历史使命。与此现实对应,中国国际形象也正面临着重塑与改写,然而出于各方面原因,中国的国际形象却不如人意,并且迁延变化。因此,如何从软实力构建的目标导向,塑造与在世界舞台上的中国形影相称的国际形象,就是一个紧迫而严峻的课题。

Abstract

Globalization,already a reality within reach,is demonstrating its limitless power.China,being in a new era,is participating in it with a brand-new attitude and playing an increasingly more important role.The country has succeeded in transferring discourse power during various rules making and competition processes,and tries to fulfill its historical mission of “Building a Community of Shared Future for Mankind”.In contrast to this reality,China also attempts to remake and rewrite its international image.However,due to various reasons,with delayed and slow change,China's international image is not satisfactory.Therefore,taking the goal of soft power construction,how to build an international image accord with China's performance on the world stage has become an urgent and severe task.

作者简介
吴飞:吴飞,浙江大学特聘教授,宁波理工传播与设计学院院长,公共外交与战略传播研究中心主任;
洪长晖:洪长晖,博士,浙江传媒学院副教授,研究方向为传媒与现代性、国际传播。