风神股份从改革成立到成为一个国际知名轮胎企业的历程展现出风神股份成功的发展战略。风神股份之所以能够快速走上国际化发展道路，离不开风神股份主导的优化产品结构、品牌战略与企业转型升级等战略管理。风神股份以高新技术为支撑推进产品结构优化，以产品质量为基础打造品牌战略，以转型升级为契机提升内涵式发展，最终实现了风神股份的国际化发展。风神股份的成功经验表明：一个不断创新、勇于开拓的管理战略才能推动企业的良性循环发展，风神股份在人才培养、精益化与品牌战略方面都值得企业借鉴和学习。
The history of Fengshen shares from the establishment of the reform to becoming a well-known international tire company shows the successful development strategy of Fengshen.Fengshen promotes the optimization of product structure with the support of high and new technology，builds the brand strategy based on product quality，and takes the opportunity of transformation and upgrading to enhance the connotative development，and finally realizes the international development of Fengshen shares. The successful experience of Fengshen shares shows that a management strategy that is constantly innovating and brave to develop can promote the virtuous circle development of the company. Fengshen shares are worth learning in terms of talent cultivation，leanness and brand strategy.
