近十几年来，欧盟非常注重文化的发展，制定了很多促进和支持文化发展的政策，并通过在文化领域的对外交流与合作促进欧盟经济贸易的增长和社会就业。欧盟对文化领域的重视和经济发展的目标是分不开的。文化的传播促进社会凝聚力的增加，文化创意部门的快速发展会产生对其他行业的溢出效应，促进“欧盟2020战略”的实现。文化创意产业作为文化领域的开发重点，越来越成为经济发展的重要支柱。欧盟希望通过创意文化产业的发展，促进其内贸和外贸的增加。本报告首先介绍欧盟近年来的文化政策，然后探析欧盟文化贸易的情况，最后将考察欧中文化贸易的现状并做总结和展望。
Over the past decade or so，the EU has paid great attention to the development of culture，formulated a number of policies to promote and support cultural development，and promoted economic and trade growth and social employment in the EU through cultural exchange and cooperation.The EU's emphasis on cultural is inseparable from the goal of economic development.The promotion of culture helps increase social cohesion，the rapid development of cultural and creative industry creates positive spillover effects for other industries，and facilitates the implementation of the “EU 2020 strategy”.As the key sector of development，cultural and creative industry has become an increasingly important pillar of economic development.Through the development of creative and cultural industry，the EU hopes to promote the growth of its internal trade and external trade.This paper first introduces the cultural policy of the EU in recent years，and then explores the situation of EU cultural trade，and finally examines EU-China cultural trade and makes a tentative conclusion.
