动漫网游产业属于新兴产业的一种，随着互联网愈益发达，顺应时代潮流，中国动漫网游产业正在进入以互联网为核心，多领域、多渠道、多模式协调发展的新时代，动漫网游与互联网及其他相关产业的融合发展势必会给动漫网游产业的发展带来新的发展格局。本报告介绍了“十二五”规划以来中国动漫网游产业及其对外贸易的发展情况，对动漫网游对外贸易中存在的问题进行了归纳，在品牌塑造、互联网运用、人才培养、知识产权保护、国际合作等方面提出对策建议。
This paper introduces the development of China's cartoon industry since the 12th Five-Year Plan，and the development of its foreign trade，and then summarizes some problems in the process of foreign trade in China's cartoon games，and then summarizes a few suggestions can help to promote the development of China's anime and online games industry.At the end of this paper，a classic case of Chinese anime and online games foreign trade is given.It is of great significance for the development of foreign trade in China through the excellent production and marketing analysis.
Anime and online games industry is a kind of new industry，because its audience covers a wide range of ages and wide fields of occupations，so the large number of audiences in today's social and economic development and cultural construction plays an increasingly important role.With the increasingly developed Internet，anime and online games should follow the trend of the times to the Internet technology as the core，so as to maximize the anime and online games industry in the international economic and cultural benefits.
