当前,新媒体产业已成为众多CBD新的经济增长点。在我国新媒体领域内,用户持续增长,人们在移动碎片化的时间内获取视频化、个性化的信息,直播和短视频的蓬勃发展成为热门。内容在爆炸式增长的同时,价值诉求得以回归,技术和商业变现模式亦有所创新。中国新媒体发展也存在着劣质内容泛滥、版权纷争、技术风险等问题。坚持内容为王,在平台赋能和技术驱动之下推进新媒体的良性发展已成为趋势。
In 2017,in the field of new media,users continue to grow,and people get video and personalized information in the time of mobile fragmentation,and the booming of live video and short video became a hot topic. While the content has grown exponentially,the demand for value has returned,and the technology and commercial liquidity model have also been innovative. The development of new media in China is remarkable,but there are also problems such as the proliferation of inferior content,copyright disputes and technological risks. Adhering to the content as the king,it has become a trend to promote the sound development of new media under platform empowerment and technology-driven.