澳门特区政府重视文化创意产业的发展,在2000年完成了以望德堂(俗称疯堂)作选址的澳门创意产业区规划,成立澳门望德创意产业试点,随后成立望德堂区创意产业促进会。望德堂文化创意与社区旅游融合,以堂区的旅游资源为基础,有效融合澳门多元的地域文化,引导游客参与旅游互动。这种体验性的旅游方式,符合澳门世界旅游休闲中心的发展定位。文化创意在澳门望德堂社区融合的特点与现状包括:多国文化成为社区旅游的发展土壤;良好群众基础形成社区活化的根基;政府主导协会部门,培植服务与文创;文创参与社区营造,富深层持久动力。建议发展精品旅游,居民参与社区体验融合,政府推进区域内外部联动,新媒体传播与营销创新,以应对互联网与粤港澳大湾区时代旅游新的机遇与挑战。
The development of cultural and creative industries in Macau,based on the location of St.Lazarus Parish,has been promoted by the SAR government. 0perating by the Creative industries promotion association,Macau creative industry zone was set up as a pilot projects in Macau. After a plan through the church area in creative industry which is completed in 2000,the integration of cultural creativity and community tourism has been established based on the tourism resources. It effectively integrates Macau’s multi regional culture and guides tourists to participate in the active interactions. The experiential tourism mode fits the Macau’s goal of “the World Tourism Leisure Center”. This paper analyzes the community fusion of culture and creativity in Macau,exploring the characteristics and status quo as follows:first,multinational culture has become the base stones for the development of community tourism;second,local residents rooted in the Community can take dynamic activations for community tourism;third,government leads the association and departments,cultivating the service in the creation industry;forth,the artists in cultural and creative industry participates in the community building,becoming the powerful engine for the future development. Some solving countermeasures can be suggested according to the current situation,for the practitioners in cultural tourism,the residents in community,and for the SAR government as well.