随着智慧旅游建设的快速发展和移动端应用(APP)使用的不断普及,旅游APP已成为实现智慧旅游服务的重要工具。旅游APP凭借其依托移动终端的用户优势迅速占领市场,潜移默化地改变消费者的旅游行为模式,推动旅游业的转型升级。近年来,作为实现《澳门旅游业发展总体规划》目标的重要手段之一,旅游类APP为澳门旅游业的发展带来了诸多利好,不仅提升了相关政府部门和旅游企业的服务水平,而且提高了游客的满意度,丰富了旅客体验。分析澳门智慧旅游和旅游类APP的发展现状,同时对旅游APP的使用现况进行问卷调查,结果发现,内地游客在出行过程中对信息服务的需求越来越强烈,主要表现在功能创新、用户体验、服务质量及使用习惯等方面。为促进澳门智慧旅游的建设与发展,可进一步完善基础配套设施,建设公共服务平台,加强旅游服务之间的协同与整合,同时加强信息宣传与推广。
With the rapid development of smart tourism and the continuous popularization of mobile applications(Apps),mobile tourism app has become an important tool to realize the service of smart tourism. Due to the large scales of mobile users,many travel-related apps have rapidly occupied most of the market,unconsciously transformed travelers’ behavioral patterns and pushed the transition and upgrading of the tourism industry. In recent years,as one of the vital ways to achieve the goal of “Macau Tourism Industry Development Master Plan”,mobile travel apps have aided a lot to the development of tourism in Macau. It not only improves the service level of relevant government departments and tourism enterprises,but also promotes the satisfaction of tourists and enriches the experience of passengers. By analyzing the status of smart tourism and mobile tourism apps in Macau and conducting a survey of the usage of mobile tourism apps,the findings reveal that the demand for information service is more and more intense during the trip of Chinese tourists,which are mainly reflected through the following aspects:innovative function,user experience,service quality and habitual use. In regard to construction and development of smart tourism,the author suggests Macau should continue perfecting its infrastructures,establishing public service platforms,and strengthening the coordination and integration among tourism services,and the ways of information preaching and spreading as well.