为推动澳门成为具备丰富休闲体验的世界级旅游目的地,特区政府致力持续提升素质和旅游体验,以促进旅游业的可持续发展。在此基础上,大力发展非博彩元素能够减少对博彩业高度依赖的问题与风险,同时推动经济适度多元发展。为此,通过探讨澳门博彩企业非博彩元素的开发现状、效益与趋势,就澳门未来发展方向提出几项建议:加强各博企间的沟通,相互了解各方优势,协调不同种类非博彩业元素的发展;丰富娱乐设施和休闲活动,提升旅游服务质量,推动澳门发展成多日旅游目的地;与大湾区其他城市合作,形成土地及旅游资源运用的协同效应。通过不断努力,将澳门建设成为贯彻落实国家长远规划中名副其实的“世界旅游休闲中心”。
In order to promote Macau as a world-class tourism destination with a rich leisure experience,the Macau SAR Government is committed to continuously improving the quality and tourism experience in order to promote the sustainable development of the tourism industry. On this basis,vigorously developing non-gaming elements can reduce the problems and risks that are highly dependent on the gaming industry,and at the same time promote the transformation of the gaming industry and the moderate and diversified economic development. To this end,this article explores the status quo,benefits,and trends of non-gaming elements in Macau’s gaming operators,and proposes several suggestions on the future direction of Macau:to strengthen communication among gaming operators;to understand each other’s advantages;and to coordinate the development of different kinds of non-gaming elements. Rich entertainment facilities and leisure activities can improve the quality of tourism services,promote the development of multi-day tourism destinations,and enhance the travel experience of travellers. Due to the limited land resources in Macau,it is expected that through the cooperation with the Greater Bay Area in China,the synergy effect of the use of land and tourism resources can be established. At the same time,transportation facilitates will also be very important. All these are needed in order to build Macau into a truly “World Centre of Tourism and Leisure” and to diligently implement the long-term planning of the country at large.