墨尔本是世界著名旅游城市,其城市旅游发展取得了巨大成就。本文以《墨尔本旅游行动计划(2016~2019)》为基础,梳理了墨尔本旅游行动计划的主要内容。该计划提出了从计划和预订、去目的地途中、到达目的地、在目的地旅游、离开/返程五个环节构建全方位系统性的旅游信息供给策略,真正体现了以游客为本,值得中国城市借鉴。
Melbourne is a world famous tourism city,its urban tourism has made great achievements. Based on the City of Melbourne Tourism Action Plan:2016-2019,this paper introduced the main elements of the Melbourne Tourism Action Plan. The plan put forward a comprehensive system of tourism information supply from five stages:Planning and booking,travel to destination,on arrival,in destination,departure/return home. In the end,we summarized the enlightenments to China's urban tourism development and some policy suggestions were proposed.