基于抓取的上海政务微信前台数据，从多种维度分析政务微信的用户阅读习惯及政务微信的标题、内容、形式与传播效果的关系，并基于以上分析提出政务微信运营的对策建议。
Based on data collected from Government Wechat accounts in Shanghai，this paper analyzes the relationship between readers’ habits，post titles，content，forms and performance of government Wechataccounts，and puts forward suggestions for improving government Wechat operation.
