本文通过对“广东发布”微信公众号3年间订阅用户的增长和所推送的3117条文章进行数据分析，呈现该公众号的发展现状和传播效果。研究指出：作为政务信息的发布平台，发布类微信号应采用“权威信息+便民服务+互动分享”相结合的模式，以保证推送内容的传达率和接受度。本文将客观呈现与解读发布类微信公众号的发展现状与存在问题，有助于新闻主管部门提高社会管理水平和服务水平。
This study focused on the Wechat official account “Guangdong Release”. Through analyzing the increase of subscribers and the 3117 articles published in the platform，this study attempted to describe the development trajectory and communication effect of the account. It is suggested that，as a public platform that releases information related to government affairs，the government’s official Wechat account could consider developing a functional structure that involves three components，namely，Authoritative information release，Convenient service and Interaction.
| Keywords： | GuangdongGovernment’s Official Wechat AccountGovernment Affairs Information ReleaseElectronic Government Affairs |
