县级广播电视台是全国广播电视体系中最基层的单元，也是党和政府面向县以下人民群众的主要宣传工具。近几年，县级台由于自身资金、设备、人员、政策等方面的不足，其生存发展陷入困境，亟须通过转型发展、提升竞争实力来化解危机，实现可持续发展。
The county-level broadcasting station is the most basic unit in the Chinese Broadcast and Television System. It is also a major publicity tool of the Communist Party of China and Government to face the masses of the people below the County Level. In recent years，the county-level broadcasting station has sunk into a difficult position because of its financing，equipment，employees，policies and so on，which urgently needs to solve crisis and realize a sustainable development through transformation development and competitiveness improvement.
