本文运用偏最小二乘方法构建企业财务指标对股票投资收益影响的模型，然后运用结构方程模型研究企业财务及投资者情绪对股票投资收益的影响，比较分析发现财务指标对股票投资收益存在影响，而且在引入投资者情绪之后，财务指标及财务指标对股票投资收益的影响系数都发生了变化，最后根据结果提出相关建议。本文的研究为投资者做出理性的投资决策提供了一定的参考，并且对于企业建立健全内部运行机制及其长久发展和证券市场的健康稳定发展具有深远意义。
This paper builds a model of the influencing factors of stock investment returns based on the enterprise’s financial indicators by the partial least squares method，then it uses structural equation model to study the influences of the corporate finance and investor sentiment on stock returns，then it makes a comparative analysis.The results show that the financial indicators have a influence on the stock investment returns，and after the adding of investor sentiment，the influencing financial indicators and its coefficient have changed，and then it puts some Suggestions according to the results.It provides a certain reference for the investors to make rational investment decisions，and it has a far-reaching significance for enterprises’development and the healthy and stable development of the securities market.
| Keywords： | Stock YieldFinancial IndexInvestor SentimentPartial Least Squares ModelStructural Equations Model |
