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江苏实体零售企业发展面临的挑战与应对策略

文章摘要

近年来,江苏实体零售企业面临商业地产租金暴涨、其他费用税金高企、网上销售冲击、商业规划不科学、经营管理问题较多等挑战。为应对这些挑战,必须营造线上线下企业公平竞争的环境、合理进行商业布局、推动O2O经营模式发展、引导实体企业强化供应链管理、促进实体企业提高服务质量。

Abstract

In recent years,jiangsu entity retail enterprises face many challenges:rental of commercial real estate surge,other fees and taxes increase,internet sales impact,business planning is unreasonable,there are more problems in the operation and management. To meet these challenges,we must build fair environment about the competition between Online and offline enterprise,make a commercial layout reasonably,promote the development of O2O business model,guide the entity enterprise to strengthen supply chain management,and promote the entity enterprises improve the quality of service.

作者简介
曹小春:曹小春,江苏省社会科学院《学海》编辑部研究员。