As China’s economic and social development into the newnormal，residents’ consumption structure in China，great changes have also been prominent in the commodity consumption in China，service consumption rising，suggests that residents quality of life in gradually improve，the consumption structure is optimized. The flourishing of the cultural industry has satisfied the diverse，multi-level and multi-dimensional consumption demand of the masses. Emerging information technology represented by the Internet spread traditional culture，and change the traditional ecological culture，for culture industry in China and brought new power consumption content innovation and sustainable growth，has given rise to new forms and new carrier of cultural consumption，cultural industry to form a new growth point of culture industry，become the main part of the cultural industry and consumption，and consumption of quality，so as to realize industry transformation and upgrade.