消费升级是指在消费水平和消费质量提高的基础上，消费结构不断合理优化、不断由低层次向高层次发展演进的过程。人类对于更高生活水平的向往和追求是消费升级的内因和不竭动力。当前，富裕起来的中国人正在通过各种方式实现着自己心目中的高品质生活梦想。中国富人群体正在通过自己的行为举止、消费方式、价值品位、道德情操影响和塑造着国际社会对于中国人的传统印象和观念，在中国国家形象塑造中发挥着独特而重要的作用。中国富人应该树立一种明确而强烈的责任意识：自己的行为代表国家、代表民族，应通过各种方式，倡导和培养文明、健康、绿色、低碳的消费模式，提高自身综合素质，弥合收入分配鸿沟所造成的社会断裂，促进社会和谐发展，为中国国家形象的塑造做出更多、更大的贡献，在中华民族复兴的历史进程中肩负起更多的责任。
Consumption upgrade refers to the process of gradual evolution from low level to high level on the basis of the improvement of consumption level and consumption quality. The pursuit of a better and higher standard of living is the internal cause and inexhaustible motive force of the upgrading of consumption. At present，wealthy Chinese are realizing their dream of high quality life in various ways. Through their own behavior，consumption patterns，value and morality，Chinese rich greater contributions to shape China’s national image and shoulder more responsibilities in the historical process of Chinese national rejuvenation.
| Keywords： | National ImageConsumption UpgradeChina’s Rich PeopleLuxury ConsumptionExtreme Consumption Behavior |
