本文采用文献研究法，整理并论述了创业研究的理论基础，进而在对文化创意产业产销特性分析的基础上，将文化事业的创业模式做了概念性分类。以创业者特质为脉络分为理念型与机会型两种形态，将文化事业类型分为以创意为主的内容型和以创新为主的服务型。在两者交错搭配下，文化事业的创业可包括以内容为主的理念型、以内容为主的机会型、以服务为主的理念型及以服务为主的机会型四种创业形态。
By rearranging and discussing the basic theory of entrepreneurship and analyzing the specialty of culture creative industries，the entrepreneurial model is divided into different conceptive parts under documentary research methods. Entrepreneu-rial traits include ideal type and the opportunistic，while the culture business is composed of the creative content type and innovative service-oriented type. By crossing combination of entrepreneurial model and the culture business，the entrepreneur of business formed four types of patterns，which are contented ideal type，contented opportunistic，service-oriented ideal and service-oriented opportunistic types.
