宝丰县魔术文化产业在改革开放以来发展良好,形成了“宝丰现象”。以赵庄魔术作为切入点进行调查研究,将赵庄魔术文化产业划分为复兴时期、沉寂阶段、新生阶段和繁荣阶段四个阶段,总结赵庄魔术文化产业在地方经济发展和产业链拓展中的重要作用,结合政策、产业、市场、人才、收入等分析赵庄魔术文化产业发展的宏微观环境,从市场开拓、优势转变和政府作为视角讨论了赵庄魔术文化产业带给人们的经验启示。
Since the reform and opening to the outside,the magic industry of Baofeng has been developing in a good momentum till to form the ‘Baofeng phenomenon’. Taking Zhaozhuang as an example of our investigation and research,we divided Zhao’s magic industry into four periods of revitalization,silence,neogenesis and prosperity. After having generalizing the important role played by Zhao’s magic industry in booming local economy and lengthening industrial chains,and combining with some factors such as policy,industry,market,talent and income,etc.,we concentrated ourselves on the macro and micro environments where Zhao stayed in developing their industries,and later,from the perspective of market opening,transformation and governance,we discussed the enlightenment brought by Zhao in its magic development.