2016年，中国移动营销市场规模达到1500亿元，成为数字营销的重要组成部分。移动视频营销、移动社交营销都已形成较为成熟的模式，并且还在形式上不断创新。未来，移动营销的发展趋势包括内容营销、VR营销、营销自动化等。移动营销中通过反欺诈技术保障广告质量也将成为行业关注重点。
China’s mobile marketing market had achieved 150 billion RMB and become the most important part of digital marketing in 2016. Mature practice mechanism as well as ad format innovation had been developed in mobile video marketing and mobile social marketing. Content marketing，VR marketing and marketing automation will be trends of mobile marketing in the near future. Anti-fraud at the same time will be concern of all the mobile marketers.
