2016年中国移动社交整体格局相对稳定，创投热潮回落，主流社交产品通过移动支付、移动政务、移动民生服务等进一步融入社会生活。新技术新应用不断发展，新一代用户进场，对移动社交格局起到一定的调整作用。随着用户增量放缓，移动社交产品进入存量经营时代。运营者既要提升产品体验，增强用户黏性，也要承担更多主体责任，加强平台生态建设。
In 2016，the whole structure of China’s mobile social network was relatively stable. The venture capital boom fell. The major social applications kept spreading with the development of mobile payments，mobile government and mobile-based livelihood services. It brought some changes to the mobile social networks as the new technologies，new applications and new generation of users involved in. With slowdown in the user number increase，the mobile social network products enter the era of stock management. The social network service providers should not only enhance the products’ experience and users’ stickiness，but also assume more responsibility，strengthening the platform ecological construction.
