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2016年中国移动电子商务市场分析

文章摘要

2016年,中国移动电子商务市场呈现迅猛发展态势,市场集中度很高。跨境电商、直播电商、农村电商成为未来发展的几个主要趋势,VR购物、移动社交拼团电商开始兴起。低价、恶性竞争,假冒伪劣,物流问题是制约移动电子商务发展的短板,推进移动电子商务的技术创新和试点应用,完善移动电子商务市场监管体系迫在眉睫。

Abstract

In 2016,China’s mobile e-commerce market developed rapidly. Its concentration was intensified. The cross-border e-commerce,direct e-commerce and rural e-commerce have become the major trends of future development. The VR shopping and the mobile social networking e-commerce are on the upgrade. The malignant competition,sale of counterfeit and substandard goods and logistics problems are the areas of weakness restricting the development of mobile e-commerce. It is urgent to promote technology innovation and pilot application of mobile e-commerce and to improve the mobile e-commerce market supervision system.

作者简介
曹磊:曹磊,中国电子商务研究中心主任,研究员,主要研究领域为电子商务、“互联网+”产业应用、互联网战略与思维、农业互联网(农村电商)、互联网金融等。