A Macao tourist souvenir is an embodiment of the regional customs. As a kind of visual symbol，it carries the meaning of the tourist travels to Macao and plays an important role in the spreading of Macao’s regional culture. Developing and producing cultural and creative products with Macao characteristics and establishing the brand of Macao tourist souvenirs are of great importance to promoting the development of the tourist industry and the cultural and creative industries（CCI），and to raising its urban image and cultural soft power.