“一带一路”格局下的丝绸之路文化是东西方世界共同的文化记忆和符号，欧洲与澳门有其历史渊源和地缘优势，中国政府的“一带一路”规划为两地区文化创意产业的发展注入了新的活力。当前，在文化创意产业带动全球经济发展和地域合作的浪潮下，如何协调文化创意产业与创造力、数字化、多元化之间的关系是应对知识经济全球化的重要议题。本文从两方面来介绍并讨论欧洲与澳门在文化创意产业发展过程中面临的机遇与挑战，第一部分着重讨论文化创意产业的核心概念，第二部分将针对文化创意产业在知识经济时代的价值体现及经济带动作用，主要从文化创造力和新技术两个方面来分析，第三部分将针对文化创意产业在全球化背景下的机遇与挑战，主要从全球化和文化断层两个方面来讨论。
The underlying Silk Road culture of “the Belt and Road”（B&R）initiative is a common memory and cultural symbol of both the East and the West. In addition to their historical connection and geographical advantages，the B&R initiative proposed by the Chinese government provides renewed impetus for the development of European and Macao’s cultural and creative industries（CCI）. Under the current wave of CCI-driven global economic development and regional cooperation，an important topic of knowledge-based economic globalization is how to coordinate the relationship between CCI and creativity，digitalization and diversification. The paper introduces and explores two aspects of the opportunities and challenges Europe and Macao are facing in CCI development. The first part focuses on the core concepts of CCI. The second part analyzes the value embodiment of CCI and its power to drive economic growth in the knowledge economy era from the aspects of cultural creativity and new technology. And the third part discusses the opportunities and challenges in the globalization of CCI from the perspective of globalization and cultural discontinuity.
