2016年的格兰披治赛车经济效益稳定,赛事升级,管理权限理顺,首次融入文创精神,营销手段多元化。赛车活动的可持续发展需要密切关注承载力和外部经济性,并持续强化跨部门的协作,协调多利益群体的诉求,以及复合拓展活动体验。走过自发性娱乐、经济导向阶段之后,当下的澳门格兰披治赛车正迈向社会文化导向阶段。可以预见,未来的赛车活动,将更多注重“经济”“社会”“环境”的综合效益,为游客和居民提供精彩旅游活动及丰富休闲体验。
In 2016,the 63th Macau Grand Prix has taken note of the following new phenomenon:attraction of stable number of audience,upgrade of event scale,redefinition of regulatory administration,introduction of cultural and creative industry,as well as the diversification of marketing solutions. In order to achieve an ongoing sustainable development of the Grand Prix,the capacity and economy should be prioritized,with attention given to cross-department coordination,the dovetailing of various interest groups as well as the optimization of the tourist experience. After going through the traditional celebratory phase in an economy-oriented outlook,the Macau Grand Prix has been shifting its focus to the local culture and the society. Promisingly,this event will shed more light on the comprehensive benefits covering economy,society and the environment,providing the tourists and citizens with wonderful tourist activities as well as abundant recreational activities.