为推动澳门成为具备丰富休闲体验的“世界旅游休闲中心”,澳门特区政府致力于开发多元化旅游产品,增加国际旅客比重,持续提升旅游质素和旅客体验,以促进旅游业的可持续发展。旅游局推出名为“论区行赏”的四条步行路线,并于2015年增至八条步行路线,鼓励旅客到社区游历,以缓解旅游旺区压力,并带动旧社区旅游发展。虽然“论区行赏”并非唯一的社区旅游发展举措,但其在整个“社区旅游计划”体系中知名度最大且影响力最广。“论区行赏”取得了一定的成效,未来必须减少旅游发展和社区文化间之冲突,平衡本地居民利益和旅客利益,提高居民参与度及加强培训,增进居民对社区旅游发展的认知,透过相互间之协同效应,改善其生活环境及质量,以有效及持续地发展社区旅游。
In order to promote Macau as the World Centre of Tourism and Leisure,the Macau SAR government has been fully dedicated to developing diversified tourist products for the enrichment of tourist experience in Macau. The impetus is to develop a more balanced international tourist portfolio,enhance tourism quality and tourist experience,as well as to foster a sustainable development of the tourism industry. As a result,the Macau Government Tourism Office(MGTO)introduced the project “Step Out,Experience Macau’s Communities-Walking Tour Routes” for the first time in 2013 and expanded to include 8 walking tour routes in 2015 in order to encourage tourists to explore various communities in Macau. By doing so,it is hoped that tourist flows can be channeled into the older parts of the communities;which will in turn stimulate a more balanced tourism development and alleviate capacity stress from the traditional hot tourist attractions. Although this project is not the only community tourism development measure,its reputation and impact have been highly recognized. As such,the major objective of this chapter is to explore how this initiative can be integrated to achieve sustainable community development,diversified tourist experience as well as enhanced tourism environment. Therefore,the authors suggest that the achievement of effective and sustainable community tourism development can be attained by minimizing conflicts between tourism development and community culture;balancing benefits for local residents and tourists;raising community awareness towards community tourism development through increased participation and training. At the end,it is hoped that the living environment and quality can be improved through this tourism-community synergetic development.
Keywords: | MacauSustainable DevelopmentWalking Tour RoutesCommunity TourismDiversified Tourism Products |