内地青年游客是澳门旅游市场重要的客源,且未来具有极大的增长潜力。内地青年游客的旅游偏好具有与传统游客截然不同的特点,他们偏爱自助自由行,目的多元,行程紧凑,参与博彩活动较为理性,追逐各种时尚新奇的非博彩活动,他们的旅游十分依赖网络和智能设备。他们极具个性的偏好给澳门旅游市场带来了新的机遇和挑战,澳门应改变过去以空间为基础的理念,建立以时间为基础的旅游规划;应追踪青年人新的社交趋势和生活习惯,提供多媒体跨平台的推广和旅游服务;应积极引进新技术,尝试将虚拟现实和网络游戏等新技术与澳门旅游相融合。
Young tourists appear to be one of the most important target tourist groups in Macau,with massive potential to skyrocket in the future. Their preferences,drastically different from the traditional tourists,are self-catering trips with diversified purposes in a tight schedule. The young tourists gamble rationally,and they go after various sorts of fashionable,refreshing non-gaming activities. Their tourism is heavily reliant on the internet and smart devices,bringing about new challenges and opportunities for the local tourism market. Macau should taking the following measures to cater to their needs. Firstly,Macau should replace the previous space-based concept with the time-based tourist schedule. Secondly,Macau should keep a close eye on the latest social networking and the lifestyle of the youth,building a cross-media platform to promote tourism. Thirdly,Macau should introduce the combination of VR and online gaming and other emerging technologies into tourism projects.