生产性保护是非遗保护方式中较为常见的一种。十年来，广州市在非遗生产性保护实践中有很大发展，其中广药集团传统中药的生产性保护实践经验丰富。本文通过对该案例的分析，讨论了广州非遗生产性保护实践的发展方向。
As a common mode of protecting intangible cultural heritage，industrialization of intangible cultural heritage is widely practiced and developed in GZ in recent decades. Focusing on GZPG，this paper conducts a case study to study the practices of GZPG in industrializing traditional Chinese medicine. It is hoped that this case study can shed new lights on industrialization of other types of ICH，possibly exploring new directions for the industrialization of ICH in GZ.
| Keywords： | Intellectual PropertyTraditional Chinese Medicine CultureCultural and Creative IndustryProductive ProtectionGuangzhou Intangible |
