发展综合性的旅游博彩业是澳门多年来致力于宣传的产业发展方向和策略。本文从游客的角度来讨论澳门产业发展策略的有效性。依据对广东居民的问卷调查资料，对广东居民对澳门文化和博彩两种旅游资源的认知、旅游兴趣及旅游项目选择等方面进行初步分析，发现广东居民对澳门旅游资源的认知主要集中于博彩方面，参加的项目也主要是与博彩业相关的项目；对澳门的文化资源认知不足，很少实际上选择和参与文化旅游项目。这种状况表明澳门当前的旅游多元化发展目标与游客的认知之间存在较大的差距，这种旅游供给与消费的距离不利于澳门旅游业的发展。
Developing tourism and Gambling is a set of strategies which the Macao SAR Government promotes for years. This paper discusses whether the strategies are efficient from the perspective of tourists. Based on the survey data of Guangdong residents，the paper analysis the Guangdong residents’ perception to the two tourism resources：culture and gambling，the interest and choices of tour，and discover that：the Guangdong residents mainly focus on gambling recourse or participate the gambling. They know little about the culture resource in Macao and seldom choose the culture tourism program. That means the target of diversification of modern tourism which Macao SAR Government promote is far from the perception of the tourist，which is bad for the development of tourism in Macao.
