Zhejiang online technology market, effective gathering of innovative elements, has become a major channel for the transformation of scientific and technological achievements transfer in Zhejiang province. In the new normal, online technology market development is facing a rare opportunity, but also a huge challenge. This paper first analyzes the characteristics of Zhejiang Online technology market, including scale unceasingly increases, the effectiveness of the docking of supply and demand, the gradual improvement of the market system, innovation of service function of becomes more and more popular, the operation of the main market reform accelerate; secondly online technology market development paths and measures of the new trends and challenges and to enhance the development, including to determine appropriate market service mode, full line resources and services, the core strengths of the reconstruction of the Zhejiang Online technology market, determine appropriate technology intermediary service routes and establishing a technology transfer cooperation organization, service platform for innovation network formation.