澳门文化产业启动之初，从业者为之雀跃。然而，具体实行一个商业计划，并非想象中那么简单，更非生产什么就能销售得出去。文化产业从业者必须不断学习，才能真正摸清文创行业营运模式，从而对业态规律乃至项目的生命周期等有所掌握。从几位来自各地的专家、学者的“诊断”结果可见，澳门是有条件发展文化产业的，唯不可因急于求成而误入歧途。他们普遍认为，澳门的从业者必须首先深入了解该产业的内涵，还要在经营中不断学习；发现问题时回到原点去思考；而宏观概念的提出往往有助于解决文创产业的问题。本文通过剖析出席“2015年澳门文化产业论坛”的专家、学者的意见，对澳门文化产业的未来发展提出一些建议。
At the beginning of cultural industry of Macao，professionals and cultural workers were excited and encouraged. However，actually implementing a commercial plan is much harder than imaged，and not everything that is produced can be easily sold. It is through years of constant study that the professionals of cultural industries came to understand the operations，patterns and cycles of the industry. Based on the view of several nonlocal experts and scholars who participated in the forum，it is feasible to develop cultural industry in Macao but it cannot be done in has. In their opinion，professionals in the industry need to thoroughly understand the industry first，learn new things in their work，and be willing to rethink an issue when encountering problems. Besides，the design of macro concepts can often be helpful with resolving problems in these industries. This study aims to provide suggestions for developing the cultural industries in Macao，by looking at the views of the nonlocal experts and scholars at the Forum on Cultural Industries （Macao） 2015.
| Keywords： | Opinion of Cultural Industry of MacaoCultural Industry of MacaoForum of Cultural Industry of Macao |
