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广州日报报业集团与控股上市公司粤传媒的运作关系及产生的影响研究

文章摘要

广州日报报业集团经营资产注入粤传媒实现整体上市后,形成了广州日报社负责采编,粤传媒独立经营广告、发行、印刷业务和布局文化产业投资,以及双方合作发展新媒体业务的分工合作关系。上市后,广州日报报业集团形成三个方面优势:便于融资、提高媒体融合速度、有助于建立灵活体制,但同时也产生了三个问题:采编经营过于分化、集团管理难度大、新媒体协同发展需加强。本报告针对问题提出了对策建议。

Abstract

After Guangzhou Daily Group injecting the operating assets to Guangdong media and achieving listed on the stock market,Guangzhou Daily is mainly responsible for editing,while Guangdong Media is in charge of advertising,distribution,printing and laying out cultural industry investment,two companies formulated the divisional partnership with cooperation to develop new media services. After listing,Guangzhou Daily Group obtained three advantages:easy financing,speed of media integration improving and a flexible system establishment. Meanwhile,three problems also came out including over separated editing operations,more difficult to manage the group and new media integration should be strengthened.

作者简介
文远竹:文远竹,广州日报报业集团研究室主任、高级记者、传播学博士。
方志辉:方志辉,粤传媒研究院专职副院长。