在2015～2016年这一期间内，旅游业的发展受到政府的高度重视，政府相继出台了和旅游业密切相关的投资、消费、税收等政策，旅游业成为全面深化改革的交叉领域，重要性不言而喻。本文通过对2015～2016年国内旅游发展的统计分析和中国国民旅游投诉情况分析、主要节假日旅游情况分析，得出中国国内旅游的基本面和主要特征；结合这两年国家政策和民众热议的旅游领域问题的探讨，针对当下景区的“整肃风”、“宰客”现象、“营改增”对旅游业影响、门票“禁涨令”结束后的涨价浪潮提出了自己的观点。随着全面深化改革的推进，旅游发展环境也将进一步得到完善，预计2017年及以后中国国内旅游将继续保持高于国民经济的增速，成为新的发展动力。
During the period of the year 2015 to 2016，the development of tourism has been highly valued by the government. The government has enforced policies with regard to investment，consumption，taxation and so on. Tourism has become the intersection area of the comprehensively deepening reform，thus the importance of it is self-evident. Through the statistical analysis of the domestic tourism development in 2015 to 2016 and the analysis of the Chinese citizens’ tourism satisfaction as well as situations on major holidays，the article outlines the tourism of this period of time and gets some basic characteristics. Based on the national policies and heated discussion about tourism among people in the two years，the article makes some comments on the “rectification storm” in scenic spots administration，tourist defrauding phenomena，the influence of value-added tax reform over tourism industry and the surge of ticket price increase after the “prices banned order”. With the deepening of comprehensive reform，the environment of tourism development will be further improved，and it is expected in 2017 and later China’s domestic tourism will maintain a growth rate higher than the national economic growth，and will become a new impetus of development.
