目前很多创新并没有从根本上解决“顾客需要什么”的问题。在体验经济时代，我们需要针对顾客旅游消费中的特定喜好、需求和欲望开发产品，进行微细分创新。微细分创新开展有四个条件：市场规模大、市场需求可辨识和沟通、市场的最小规模经济水平容易达到以及产品的分解和组合相对容易。目前，中国旅游业已经进入一个新的发展阶段，消费者的旅游经验不断丰富、对品质和多元化的要求越来越高，作为一种产品创新的新思路，微细分有可能在未来成为中国旅游市场发展演化的新方向。
The author points out that many of the current innovations do not fundamentally solve the problem of what the customers really need after analyzing several main innovation forms in tourism market. In the era of experience economy，we need to develop products according to the customers’ specific preferences，needs and desires of tourism consumption，and carry out micro innovation. The author then points out the four conditions for carrying out micro innovation：the market size is large；the market demands can be identified and communicated；the minimum economy of scale is easy to achieve；the product decomposition and combination are relatively easy. Finally，the author indicates that China’s tourism industry has entered a new development stage at present. In this new stage，consumers’ travel experience is constantly enriched，and consumer demands for quality and diversity are getting higher and higher. As a new idea of product innovation，micro segmentation may become a new direction of the development and evolution of China’s tourism market in the future.
