2016年，我国全面深化改革进入施工高峰期，经济新常态特征进一步显现，旅游、文化、体育等相关产业发展受到重视，各种区域发展战略中将旅游置于重要位置；旅游管理部门积极推进旅游供给侧结构性改革、全域旅游、“旅游+”、旅游市场治理、旅游外交等相关工作。旅游投资呈现“两涨一缩”态势，即旅游投资总规模和实体投资继续增长，以互联网为代表的新兴投资相对收缩。中国旅游企业通过“走出去”和将世界资源“引进来”的方式加速全球化布局。旅游兼并收购成为热点，并形成了五种不同的发展方向。国内旅游需求增势显著，出境旅游增速减缓，入境旅游稳步回升。展望未来，要提升我国旅游业发展质量和效率，有赖于制度、模式、科技、政策、资本等领域的集成创新。
In 2016，the comprehensively deepening reform steps into the peak period of construction，the economic characteristics of the new normal further appear，and tourism，culture，sports and other related industry are attached more importance，various regional development strategies put tourism in important positions. Tourism authority actively promotes tourism supply side structural reform，tourism+，tourism market governance reform，and tourist foreign relations. Tourism investment develops with the characteristics of “two ups and one down”，namely the total scale and entity continue to grow，while the investments in the emerging fields such as Internet relatively shrink. China’s tourism enterprises accelerate globalization layout by going out and introducing the world resources into China. Mergers and acquisitions become hot spots，forming five different development directions. Domestic tourism grows significantly，the growth rate of outbound tourism slows down，and the inbound tourism rises steadily. Looking to the future，facing the new normal economic，tourism industry should improve the quality and efficiency of development by integrated innovations in the fields of institution，mode，science & technology，and policy.
