城市政府的沟通战略对于政府职能的有效发挥起着非常重要的作用。英国伦敦金融城作为大伦敦市的金融中心,其政府对政府沟通策略问题有较为深入的研究。本文借助伦敦金融城政府2015年发布的《沟通战略规划》报告,在分析伦敦金融城政府具体做法和经验的基础上,对我国城市政府沟通战略的改进提出了相关建议。
The communication strategy of the city government is very important to the government function. The city of London has accumulated a wealth of experience in the practice of handling communications strategy. In 2015,The City of London Corporation released study on London’s communications strategy. This article reviews and summarizes the study,and puts forward proposals for enlightenment.