本文分析了广州30多年来消费环境和城市居民消费的变迁,实证测算了消费环境长短期变动对居民消费水平影响的方向和程度,找出关键的消费环境影响因素,结合消费环境对居民消费行为影响的问卷调查和个案访谈,提出优化消费环境、提升居民消费的政策建议。
This paper firstly analyzes consumption environment and changes of the urban residents’ consumption in Guangzhou over the past 30 years. It then measures the direction and degree of influence of short-and-long term change in consumption environment on consumption level of residents with real evidence to identify the key environmental factor. At last,it put forwards policy suggestions for optimizing consumption environment and improving residents’ consumption level by combining with the questionnaire and case interview about the influences of consumption environment on consumption behavior of the residents.