河南孟津县平乐村依托其丰厚的文化积淀、悠久的文化历史和优越的地理位置，发展牡丹画产业，农民牡丹画产业从小到大，从零散到集约，从自发到公司运作，经过20多年的创业发展，已经成为闻名全国的“中国牡丹画第一村”，成为河南知名文化品牌。创立于2009年的平乐牡丹画创意园区是这一知名品牌的主要载体，园区着力于宣传营销、书画培训、政府引导、公司运作和项目建设五个方面，取得了丰硕成果，但也存在一些问题，应从坚持自己特色、坚持市场化、公司化、发展文化旅游、完善体制机制几个方面促进园区做大做强。
Depending on rich cultural deposits，long historical culture and advantaged geographic position，the farmers of a small village in Mengjin county became famous for painting peonies at first and then they developed their painting scale from small to big，scattered to clustered and spontaneous to corporate，till they established their own enterprises. After more than 20 years of development，the small village became not only a nationwide village for painting peonies but also a famous brand of Henan，for which Pingle peony painting innovative park acted as the main role. The park put great importance on five aspects which were advertisement，training，government guide，management and project construction. Great achievement was accompanied with problems，so they would closely rely on their own characteristics，stick to commercialization and corporatization，develop cultural tourism and improve system and mechanism till to promote their parks bigger and stronger.
