本文通过对中国和美国文化贸易的发展现状、结构特征及贸易竞争力的国际比较，发现近年来中国文化产品贸易发展迅速，文化服务贸易发展严重滞后；文化产品贸易额和顺差都比较大，文化服务贸易规模小且持续逆差。文化贸易整体竞争力高于美国，但文化服务贸易的竞争力极低；文化贸易的优势集中于传统项目，而现代文化产品和服务的贸易竞争力非常弱。据此提出了发展服务贸易初步思路，即加快文化产业发展，优化文化贸易结构，提升文化贸易竞争力等。
Through the comparison of development,structure and competence between China and America,this essay tells that while China cultural products' trade is developing fast,having big scale and trade surplus,the trade of China cultural service falls behind,with small scale and continuous trade deficit.Moreover,even though the overall competence of China cultural trade is stronger than America,the competence of China cultural service is extremely weak.And China has advantage in traditional items while the competence of modern cultural product and service is very weak.Based on the study,this essay suggests that we should fasten the development of cultural industries,improve the structure and competence of cultural trade etc.
