本文通过考察纽约第五大道、巴黎香榭丽舍大道和东京银座三大世界著名的国际购物天堂商圈,分析其特点和发展趋势,发现作为世界级别的商圈应该具备以下一些基本的要素和共性特征:优质完善的购物环境、强大感召力的核心商业街、拥有标志性名店、丰富多元的商品品牌、庞大多元的消费群体、凸显都市风韵特色、购物旅游的有机结合和时尚生活引导力等。
The paper studies three worldwide famous international shopping paradise areas such as the Fifth Avenue of New York,Avenue des Champs Elysees of Paris and Ginza of Tokyo,discusses their characteristics and developing trends,and found that world class shopping area shall contain several basic elements and common features:high quality shopping environment,powerful central commercial street,landmark shops,various commodity brands,enormous and diversified consumers,specific metropolis charm,well bond of shopping and tourism,and guidance of fashionable life.