本研究通过问卷调查和深度访谈，了解当前在穗外国人对广州城市形象的认知途径及其深入了解广州的信息资讯需求，在此基础上结合全市发展总体目标，提出城市形象对外宣传和推广的新思路。
the research reaches the cognitive approach to Guangzhou city image of the foreign people living in Guangzhou and their eager of Guangzhou related information，through questionnaire survey and indepth interview. On this basis，the research puts forward the new thoughts of the external publicity and promotion of Guangzhou city image，considering the overall goals of city development.
| Keywords： | GuangzhouCity ImageExternal Publicity |
