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真维斯商业模式转型升级研究

文章摘要

真维斯是中国制造业信息化应用的500强之一。从开始单纯应用信息技术替代人工作业,到借助信息系统推进企业内部业务流程优化,再到以信息技术实现产、供、销整个价值链条的顺畅工作,并创建电子商务平台扩大销售范围、稳坐行业龙头地位,真维斯的信息化历程体现了信息化在促进品牌价值主张转型、营销模式升级、提高企业商业模式运作的难以模仿性和加速价值创造模式转型升级方面的作用。目前,真维斯已经成为服装行业的信息化领先企业,其信息化应用实践充分证明,只有不断挖掘信息技术具有的价值,将企业的商业逻辑与技术精髓紧密结合在一起,才能有效促进企业的商业模式转型升级,在市场竞争中独树一帜,脱颖而出。

Abstract

Jeanswest is one of the top 500 companies of applying information and technology in Chinese manufacture field. From replacing the artificial work to the internal process optimization as well as the excellent performance in producing, supply and sales, Jeanswest has successfully built e-commercial platform to expand the sales range and became the Top 1 in this field. The process shows the great difficulty in e-commerce imitating and important role in accelerating the transformation and upgrading. At present, Jeanswest has become the leading companies in the clothing filed in information technology. Its information technology application practice fully demonstrates that the combination of commercial idea, technology and information technology can make the enterprise stand out through the competition.
作者简介
吴瑶:
邓强:(1961~ ),男,北京市人,广州市社会科学院软科学研究所助理研究员,研究方向为区域经济、技术经济、科技创新与科技政策。