在2012年各国“软实力”排名中，英国居首位，韩国列第11位。得益于红遍全球的《江南Style》和K-pop热潮，韩国的排名比2011年调查时前进了3个名次。前韩国国家品牌委员会会长李培镕表示“如果说电视剧是韩流1.0代，《江南Style》等K-pop是2.0代的话，那么3.0一代就应该是实现传统文化的现代化”。近年来，韩国通过组建国家品牌委员会（PCNB），整合各方面优势资源，对国家品牌进行集中打造，国家形象获得了显著提升。韩国的国家品牌发展战略对于改变“中国制造”的形象，提高中国的软实力也有一定启示作用。
UK tops the list of soft power all over the world in 2012，and South Korea was ranked 11th，a promotion of 3 places than 2011，due to the overwhelming heat of Gangnam Style and K-pop. As Mr. Lee Peirong，a former dean of South Korea Presidential Council on Nation Branding，puts，if TV plays are considered as the first generation of South Korea fad，and Gangnam Style and K-pop as 2.0，then the modernization of traditional culture would be 3.0. Recently，South Korea has improved its national image by the reconstruction of Presidential Council on Nation Branding，integration of all resources，and concentrative cultivation of national brand. Therefore，the development strategy of South Korea national brand will shed light on the change of “Made In China” image and enhancement of our national soft power.
| Keywords： | Soft PowerNational Brand StrategySouth Korea Presidential Council on Nation BrandingNBDO（Nation Brand Dual Octagon） |
