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日本BOP事业沿革及其研究

文章摘要

全球化未能解决长期以来困扰各国政府的贫困问题,准确地说,包括各国政府、联合国以及NPO、NGO等民间组织都在消除贫困方面付出了巨大的努力,但收效颇微。当下,以企业(特别是跨国公司)为主体的BOP事业被奉为“解决贫困问题的最终武器”457901。其作为一种新兴的开拓发展中国家市场的高可行性商业模式之一,为全球金融危机爆发、通货紧缩趋势日益明显的市场环境下的企业提供了一条战略转移的新路径,也正日益受到日本政经两界的关注。本文在对迄今为止的BOP以及BOP事业相关概念进行梳理的基础上,对日本国内新兴的BOP事业的发展情况加以分析,并立足于日本的现状探索日本推进BOP事业的意义。

Abstract

Globalization is not successful at solving poverty,a problem that has bothered governments for a long time.Precisely,the great efforts which governments,UN,NPO and NGO have made in annihilating poverty have received limited effect.Currently,BOP,headed by enterprises (especially multinational enterprises),is considered as “the last resort to solve the problem of poverty”.As an emerging highly feasible business model aiming at broadening the markets in developing countries,BOP is gaining increasing attention from both Japanese political and economic circles,and offers a path of strategic shift for companies surviving in a market environment where global economic crisis hit and the trend of deflation is becoming increasingly obvious.This paper sorts and presents concepts related to BOP,analyzes the development of newly emerging BOP business in Japan and explores the significance of promoting BOP in Japan.

Keywords: PovertyWin-winBOP
作者简介
张浩川:张浩川,经营学博士,复旦大学日本研究中心副主任,副教授,全国日本经济学会副秘书长,中华日本学会常务理事,主要研究领域:国际经营、中日经济。
闾琳:闾琳,复旦大学国际关系与公共事务学院研究生。