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热词推荐: 能源基础设施

我国文化传媒产业投资分析报告

文章摘要

近年来,随着我国文化传媒产业的战略地位不断提高,改革与扶持政策持续出台,文化消费市场不断发展以及互联网、移动互联网技术的快速进步,整个文化传媒产业稳步发展,并在发展中呈现出行业转型升级、多层次跨界整合、新媒体产品快速涌现等变化。在文化传媒产业的发展过程中,新闻出版业在行业整合以及诸如社区媒体、数字出版、内容策划及渠道搭建等方面存在投资机会;而新媒体也在不断革新中探索更加成熟的商业模式,未来在垂直社区、大数据分析、移动视频等领域的发展潜力巨大。

Abstract

In recent years,along with the increasingly important role of cultural and media industry,the continuous unveiling of reform and supportive policies,the development of cultural consumption market and rapid progress in mobile Internet technology,the whole cultural media industry has achieved steady development,and exhibited such changes as the industry upgrade and transformation,multi-layer crossover integration,rapid emergence of new media products etc. In the development of cultural media industry,regarding the news publishing industry,there are investment opportunities in industry integration,community media,digital publishing,content planning and channel establishment etc;meanwhile the new media is exploring more mature business model in continuous renovation and embracing enormous development potential in vertical community,big data analysis,and mobile video etc in the future.

作者简介
余江灏:余江灏,英国莱斯特大学大众传播学硕士,美国伊利诺伊大学工商管理硕士,建投传媒业务管理一部
张权:张权,厦门大学经济学硕士,建投传媒业务管理二部。