A renowned brand is a hallmark of high quality，and building strong brands is an essential path toward achieving high-quality development. Although Shenzhen currently lacks brands listed among the Fortune Global 500 and the Fortune Top 500，its fashion industry has laid a solid foundation and shows a robust development trend. Shenzhen is considered one of the most comprehensive and well-supported fashion industry bases in China，distinguished by a high concentration of original brands，complete industrial support systems，and notable economies of scale. This report examines leading international fashion brands such as Chanel and Hermès，highlighting their traits of continuous innovation，exceptional quality，and trendsetting influence. These brand characteristics closely align with Shenzhen’s image as a “City of Creativity” and a “Fashion Capital，” as well as its strategic goal of becoming a model for high-quality urban development. To drive the high-quality advancement of Shenzhen’s fashion industry，brand building must be at the core. Shenzhen’s vibrant fashion industry cluster，along with its status as a global “City of Design，” its innovation-driven ecosystem，and its favorable business environment，offers a powerful foundation for cultivating globally influential and competitive fashion brands. This report proposes strategic recommendations to help Shenzhen realize its vision of becoming a hub for emerging fashion brands and a world-renowned new fashion capital.