本报告聚焦广东省跨境电商发展，探究其高质量转型路径。通过业态特征分析跨境电商赋予大湾区的战略机遇，梳理广东省跨境电商的发展阶段演变。基于对区域发展现状的分析，发现广东省跨境电商发展存在增长结构有待优化、自主品牌打造不足、出口渠道面临高风险高成本等问题。通过构建跨境电商高质量发展的评估体系，论证跨境电商高质量发展的核心维度，并结合浙江、江苏等先发地区经验进行对比研究。针对传统模式存在的路径锁定效应，提出依托产地源头优势、率先迈入跨境电商4.0时代，深化跨境电商试验区建设、促进产业深度融合等九大战略路径。
This report focuses on the development of cross-border e-commerce in Guangdong Province and explores pathways for its high-quality transformation. Through analyzing industry characteristics，it identifies the strategic opportunities that cross-border e-commerce brings to the Greater Bay Area and outlines the evolutionary stages of Guangdong’s cross-border e-commerce development. Based on an assessment of the current regional landscape，the study reveals several challenges，including an imbalanced growth structure，insufficient development of independent brands，and high-risk，high-cost export channels. By establishing an evaluation framework for high-quality development in cross-border e-commerce，the report demonstrates core dimensions for advancement and conducts comparative studies with pioneering regions like Zhejiang and Jiangsu. To address the path-dependency effects of traditional models，it proposes nine strategic pathways—such as leveraging Guangdong’s manufacturing advantages to transition into the “Cross-Border E-Commerce 4.0” era，deepening the development of pilot zones，and fostering deeper industrial integration—to drive sustainable growth.
